Aaroh Company
All Services
Performance MarketingDetailed Scope Specification

Paid Advertising & Digital Marketing

Targeted acquisition campaigns that respect your budget and track real ROI.

We design and run paid advertising campaigns across Google Ads and Meta platforms. We handle strategy, creative direction, copy, and tracking setups so every rupee spent is transparently accounted for.

The Business Problem Addressed

Advertising dollars are often burned on poorly targeted campaigns, unoptimized landing pages, and opaque agency reporting that hides poor return on investment.

Included Deliverables

Everything itemized in our standard engagement for this capability.

  • Audience segmentation, competitor analysis, and campaign structure
  • Ad creative direction, copywriting, and visual asset production
  • Conversion tracking setup (Meta Pixel, Google Ads conversions, GA4 events)
  • Dedicated high-converting landing page optimization
  • A/B testing of messaging, audiences, and calls-to-action
  • Transparent weekly performance reporting and budget reconciliation

Explicit Exclusions

Items excluded from standard scope to avoid ambiguity:

  • •Direct ad spend paid to platforms (Google, Meta), which is paid directly by the client to maintain complete financial ownership
  • •Video production shoots unless specifically quoted as an add-on

Expected Dependencies

What we need from your team to hit agreed milestones:

  • •Client payment method added directly to Google Ads / Meta Business Manager
  • •Timely approval of creative assets and budget limits
Engagement Structure

Timeline & Pricing Model

Project Horizon

Campaign setup: 7–10 days. Active management: Ongoing monthly cycles

Commercial Policy

Fixed monthly campaign management fee based on campaign complexity. Ad spend is paid directly by client to ad platforms—no markup on media spend.